Saturday, January 21, 2006

"Whatever, just crash it"

TV commercials basically suck - usually they are inane, inept and uninteresting. However, once in a Blue Moon, some very good ones come along, the kind you remember (which scores a point for the advertiser, because that is what they want) and the kind that make you laugh or smile.

One of my personal favorites is the one for the minivan which shows poor "Bob", who is apparently under the control of the whims of two young boys, around 8 years old. Bob is a technician at the crash testing facility where he controls the ramming of mini-vans into walls. This is an 8 year old boy's fantasy. At one point, one of his enthusiastic masters yells, "now do the Gold one", and Bob so adultily corrects him stating that it " is Desert Sand Micah" (referring to the color). The young kid wonderfully replies, "whatever, just crash it". Tremendous.

We need more ads like this on TV.

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